Travel has been my life and building and operating small adventure businesses for the last few decades has been a privilege. During the last 30 years, the digital environment has been my passion and I have learned, often the hard way, on how to apply it to businesses in the travel sector. What you do falls into one of five industrial economic sectors. 1. Commodities  2. Products 3. Services. These all have there place in life to help us all be more efficent. 4 Experience Economy 5. Transformational  Economy are not about efficency they are about spending time in the best possible way and being effective and hence create the maximum value for the guests and those serving them. 

I now work with travel startups and established businesses mainly in the tours, activities and attractions sector which is the third largest sector of travel at $180B and the fastest growing.

I can help established business transform their business models to match the demands of today's digital customer. I help startups prove or disprove their business model and critically save them serious amounts of time and money by connecting them to the people and technology that they will need in order to thrive.

Disrupt Travel

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Disrupt Travel

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