Stephen Rust

Stephen Rust has extensive experience in the spirits industry, currently serving as President, U.S. Spirits at Diageo since 2006, where a focus on luxury brand strategy and new business initiatives has driven sustainable growth. Previously, roles at Diageo included President of Reserve and New Business Commercialization, President of Reserve and Wines, and Senior Vice President in various capacities, all contributing to brand expansion, market effectiveness, and innovative strategies. Additionally, Stephen holds governance and advisory positions at Pronghorn and Distill Ventures, both aiming to empower underrepresented groups in the spirits sector. Prior experience includes leadership roles at Schieffelin & Somerset and Paddington Corporation, showcasing a career dedicated to enhancing brand positioning and distribution within the industry.