Widad Ismail began their career as a Design Intern at The Gentlemen's Press in 2012, where they designed and assisted with project printing. They later served as a Junior Art Director at GOVT in 2013, before becoming Lead Creative at Emerald Hill in 2014, where they conceptualized marketing strategies and directed visual executions. Widad then worked as a Digital Creative at TBWA\ Digital Arts Network from 2015 to 2020, creating content for major clients such as Standard Chartered Bank and Hilton. They held the role of Senior Art Director at UltraSuperNew K.K. from 2020 to 2025 and are currently in the same position at Distilleri. Widad graduated from Lasalle-SIA College of the Arts in 2013 with a degree in Design Communication.
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