They say pictures are worth a thousand words. And research has proven that images are able to quickly invoke an emotional response. As a marketer, that makes visual content marketing invaluable. The more someone can relate to an image the stronger the emotional connection and the likelihood to remember your brand and take action. How do they relatebest to a picture? When they see theirselves. Whether you are targeting African-American women ages 35-45 with natural hair or Muslim women in the cybersecurity industry, finding images in which “they see themselves” is important to creating the emotional connection that propels the conversation and ultimately the conversion.

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