DiveTeam
John Reid is currently a Partner at DiveTeam, and previously held leadership positions at Further, Huge, SapientRazorfish, ZoomPortal, Razorfish, and Florida Power & Light Company. Holding both an MBA from Emory University's Goizueta Business School and a BSIE in Industrial Engineering from the University of Florida, John has a wealth of experience in client services, marketing, and business development. Some of the clients John has worked with include Lowe's, CNN, Ruth's Chris, Corelle, Delta Air Lines, Ford Motor Company, AT&T, State Farm, and CarMax. In addition, John founded ZoomPortal, an online community platform for various organizations.
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DiveTeam
DiveTeam is a collective of experienced strategists, analysts, data engineers and data scientists who specialize in marketing technology. We provide the strategic guidance and technical capabilities necessary to master the marketing data stack. We help you unlock opportunity and performance across your data and marketing platform ecosystem through the lenses of governance, collection, connection, exploration, and activation. We do this through the application of advanced analytics, scalable and composable solutions, intelligent data modeling, and accelerated automation. All of our project follow four guiding principles: 1) Outcome based. We focus on the specific business outcomes that you want to drive and how we will measure success. 2) Iterative. We design large-scale solutions that start small, show value, and expand incrementally. 3) Privacy First. We carefully guard your legal and ethical obligation to protect customer data. 4) Consumer Focused. We apply product thinking to ensure your data is useful and valuable to the consumers who rely on it. We call this Modern Marketing.