Hugo Reyes

Hugo Reyes serves as Vice President at DKSH, overseeing operations in Hong Kong, Macau, Taiwan, and Mainland China since September 2018. Prior to this, Hugo held multiple leadership roles at BRAND'S Suntory and RB, where responsibilities included managing modern trade, e-commerce strategies, and trade marketing initiatives. Notable achievements include rebuilding modern trade teams, developing sales strategies, and leading successful marketing campaigns across various channels. Hugo's extensive experience also encompasses key account management and regional responsibilities, particularly with Walmart in Central America, and a significant tenure at Procter & Gamble, where sales grew by over 17%. Academic credentials include a Bachelor of Science in Business Administration from Columbia Union College.