Laura Poh is a Growth Strategist and Business Leader currently serving as the Head of Channel & Customer Growth Strategy for APAC & CN at Hershey AEMEA. With over 15 years of experience in the FMCG industry, Laura has a strong background in sales and marketing, having worked with several prominent companies, including Mondelēz International and Unilever. Laura has expertise in strategic initiatives that enhance shopper experiences, optimize promotions, and drive brand growth across various retail environments. In previous roles, Laura successfully turned around declining businesses and unlocked growth through effective pricing strategies and data analytics.
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