Sophie Lim

Sophie Lim is an accomplished professional with extensive experience in digital transformation and product development. Currently serving as Senior Director at DKSH since 2018, Sophie leads the development of B2B and B2C digital platforms, enhancing customer engagement across key Asian markets. Previous roles at DKSH include Senior Manager, where Sophie played a pivotal role in launching B2B self-service portals and improving user experience through data-driven enhancements. Prior experience includes significant contributions at Astro, where Sophie successfully developed digital entertainment products and transformed product methodologies, and roles at Tradedoubler and Accretive Commerce, managing key accounts and launching e-commerce websites for major clients. Sophie holds an MBA from California State University, Northridge, and a Bachelor's degree in Business Administration from the University of Nebraska-Lincoln.