Ying Ying Wu

Ying Ying Wu is a global entrepreneurial marketing leader with a background in brand strategy, development, and digital marketing. Currently serving as Group Marketing Director at DKSH since 2024, Ying Ying has previously held positions such as Global Senior Innovation Manager at Abbott and Marketing Manager at Nestlé. With extensive experience in cross-cultural project management across multiple countries, Ying Ying excels in managing complex innovation projects and leveraging data analytics for digital marketing initiatives. Their expertise includes brand building, product innovation, and effective collaboration with agency partners.