DLF
John Larsen has extensive work experience in various leadership positions in sales, marketing, and general management. John is currently serving as the Executive Vice President of the Strategic Business Unit Greater Europe at DLF since November 2022. Prior to this role, they were the VP of Sales & Marketing Greater Europe at DLF from August 2021 to November 2022. Before joining DLF, John worked at Univar Solutions, where they held multiple roles such as Regional Director EMEA, Regional Director Nordics, DACH & CEE, General Manager Nordics, Sales Director Lubricants, and GPM/Commercial Manager Lubricants. John also has experience working as a Sales & Marketing Manager, Country Sales Manager, Nordic Business Manager, and Nordic Product Manager. John has also worked at Kemetyl Group as a Managerial Director and at Alstom Power in various marketing development and coordination roles.
John Larsen attended Syddansk Universitet - University of Southern Denmark from 1998 to 2002, where they earned a degree in Marketing (HD-A).
DLF
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DLF is the world’s leading clover and grass seed producer and has a strong position in the market and a market share of 30% globally. DLF is serving more than 80 countries and offers grass seed for forage purposes to the agricultural sector and turf grass seed to the professional sector as well as to consumers. DLF is vertically integrated with R&D, production and sales divisions. The Group has 2000 employees in 22 countries. One in ten of our employees work within R&D. DLF’s headquarters are in Denmark and the company has subsidiaries in Denmark, Netherlands, Poland, UK, Ireland, France, Germany, Czech Republic, Russia, China, Canada, USA, Uruguay, South Africa, Australia and New Zealand.