Lanna Collares

Lanna Collares is the VP of Brand & Product Marketing at dLocal, where they focus on transforming complex financial products into compelling narratives. Previously, Lanna spent seven years at Ogilvy, leading operations and brand strategy for renowned clients including Hyundai and Unilever, and pioneered Brazil’s first real-time marketing activation. They played a crucial role in Renner’s international expansion brand strategy after relocating to Uruguay in 2017. Lanna authored "Aquelas Cartas" and "Cartas para Abrazar," offering insights into women's workplace experiences in Latin America. Lanna's education includes an MBA in Marketing and a current postgraduate study in Social Sciences.