What started as a small indie makeup line has turned into a multimillion-dollar brand.

That’s right—the Dirty Little Secret is out. You may have seen us in your Ipsy, Boxycharm, and Glossybox subscriptions, or maybe you’re one of our thousands of Instagram followers. No matter how you found us, we know you’re keeping this secret.

Dirty Little Secret (DLS) Cosmetics is unique—like you. When our founder, Emanuela, couldn’t find enough variety in makeup color and shades, she set out to create her own. Since 2014, our DLS products have been looking sharp, lasting long, and staying put for even the most kissable heartbreakers.
The company has grown now to four brands: Dirty Little Secret, Luna by Luna, Bang Beauty, Steve Laurant. 
https://www.lunabyluna.com; https://bangbeautyofficial.com; https://stevelaurant.com

We’re on a Dirty Little Mission

Our family-run business was founded in NJ, but we’ve grown far beyond the Garden State. Those who are in on the secret, love our variety, affordability, and quality. No product leaves our lab without us testing it on ourselves. And it’s only tested on humans, because we love our furry friends.

It’s all about bright, sexy style in boutique packaging without breaking the bank. That’s what you deserve, and that’s what you get. But that doesn't mean we skimp on the stuff that matters. Our formulas and production methods promise safe, long-lasting wear and maximum color you can count on.

We know that trends are always changing—but we’re here to SET them. With our bold color variety, slay-worthy textures, and low costs, you’ll always look on point. And because being selfish is never in style, DLS Cosmetics is also proud to give back. We support charities and organizations that are dedicated to causes like LGBTQ advocacy, anti-bullying, and hurricane relief. It’s part of our mission to make the world beautiful!



DLS Cosmetics Inc.

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DLS Cosmetics Inc.

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