I’m a senior graphic and digital designer with more than twenty years of experience delivering brand, campaign, UX, and digital design projects across publishing, healthcare, ecommerce, travel, and media.

My work combines strategic thinking with hands-on creative execution, helping organisations translate complex ideas into clear, commercially effective design. Over the course of my career, I’ve led projects ranging from large-scale digital campaigns and ecommerce platforms to enterprise brand systems and high-volume customer acquisition campaigns.

I specialise in:
• Brand identity and rollout
• UX/UI and website design
• Digital campaign creative
• Ecommerce experiences
• Editorial and publication design
• Design systems and brand governance

Having worked both independently and within in-house and agency environments, I’m comfortable collaborating with stakeholders at every level from marketing teams and developers through to senior leadership.

My approach is rooted in clarity, usability, and purposeful design that delivers measurable impact.

DM Design and Creative

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DM Design and Creative

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