Andrew Addison

Andrew Addison has a diverse work experience spanning multiple roles and companies. Andrew is the Founder & CEO of Purple Square, a company that specializes in Marketing Automation Solutions. Andrew started Purple Square in 2011 and continues to hold this position. In addition, they served as the Founder & CEO of Purple Square Consulting (Australia) Pty Ltd from 2016 to 2022.

Andrew Addison also worked as the Managing Director of Purple Square Consulting (Malta) Ltd from 2018 to 2022. Prior to their roles at Purple Square, they worked at Unica (an IBM company) as a Professional Services Engagement Manager UK & Ireland from 2011 to 2011 and as a Principal Consultant from 2006 to 2010. Andrew was responsible for various tasks such as project management, technical implementation services, and providing training.

Before their time at Unica, Andrew Addison worked at Orange PCS as a Data Quality Manager from 2001 to 2006. Andrew was involved in auditing and documenting Orange's Data Warehouse, identifying data quality issues, and supporting the development of corporate marketing strategy.

Furthermore, Andrew Addison gained experience as the Owner & Managing Partner of LOAD Analytics Ltd from 2001 to 2004, where they focused on business development, project management, and client support. Andrew also worked as a Pre-Sales Consultant at Xchange Inc for a brief period in 2001.

Earlier in their career, Andrew Addison held the position of Head of Strategic and Systems Development at Raymead Ltd from 1995 to 2001. In this role, they worked closely with clients, led a team of 12, and ensured the successful implementation of Marketing Analysis and Reporting systems.

In terms of professional associations, Andrew Addison is currently a Member of the Customer Engagement Council at DMA (Data & Marketing Association) UK, starting in 2022.

Overall, Andrew Addison has an extensive background in marketing automation solutions and a track record of leadership and expertise in their field.

Andrew Addison obtained a Bachelor of Arts degree (BA) in European Business Studies from the University of Derby, where they studied from 1993 to 1998. In addition to their formal education, they have obtained various certifications from IBM, including certifications in personalized marketing solutions tech sales, IBM Watson Campaign Automation, IBM Campaign implementation, and IBM Marketing Operations. These certifications were obtained between 2012 and 2018.