Direct response is a growth strategy only when it is used as a diagnostic discipline for economic truth.
DMCG Consulting helps CEOs and business owners uncover the economic reality behind their marketing performance — before they invest in tools, platforms, or campaigns.

For more than 20 years, Ted Grigg has used direct-response marketing as a disciplined discovery process to determine what actually drives revenue: which offers work, which audiences respond, what message creates measurable demand, and what response levels are required to achieve real financial objectives.

Every engagement begins with diagnosis. Ted analyzes historical marketing results and works with leadership to define success in economic terms — cost per lead, cost per sale, and payback period — rather than proxy metrics or attribution models. Only after this truth is established does execution make sense.

This approach has guided organizations across healthcare, insurance, professional services, government, retail, and financial services, including both emerging companies and enterprises spending from under $100,000 to more than $20 million annually on direct-response programs.

Ted’s work is grounded in verified response behavior and measurable outcomes, not inference or assumptions. Clients use this discovery to clarify strategy, reshape creative direction, strengthen testing programs, and align sales and marketing around proven market demand.

DMCG Consulting does not function as an agency or implementation vendor. Its role is executive-level diagnostic discovery — answering the questions leadership must resolve before deciding what to build, buy, or scale:
	•	What must this business learn from the market?
	•	What response rate makes the plan economically viable?
	•	What truth is hidden by dashboards and assumptions?

When marketing feels busy but not decisive, the problem is rarely execution. It is diagnosis.

DMCG, LLC

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DMCG, LLC

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