Will Taplin is a seasoned professional with extensive experience in digital marketing and analytics. Currently serving as the Head of Emerging Technology at DMPG since August 2014, Will focuses on leveraging Customer Data Platforms (CDPs) to enhance client customer experiences through data-driven strategies. Previous roles include Digital Enablement Director at DMPG, where Will utilized expertise in Google and Adobe Analytics to optimize client sites, and Senior Digital Analytics Consultant as a freelancer, implementing advanced Google Analytics setups. Will also co-founded Calibrate Digital to provide data-driven marketing services for eCommerce, held various positions at Enhance Media, and began a career in sales and marketing with roles at CRCC Asia and Shanghai Chang Xing International Trading. Will holds a degree in Chinese and Management from the University of Leeds.
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