Ruben Alanis

Ruben Alanis currently serves as the Chief Operations Officer and Director de Atención & Operación de Clientes at dmX, a position held since January 2013, where responsibilities include monitoring programs and procedures to ensure customer satisfaction while maintaining an in-depth knowledge of the company's systems and processes. Prior to this role, Ruben worked at GE Capital from August 2006 to November 2011 as Collections Manager and MIS Sr. Ruben holds a D1 degree from IPADE Business School, completed between November 2020 and June 2021, and a Bachelor in Economics from Tecnológico de Monterrey, obtained from 1997 to 2001.