Alexander Vik is an experienced digital analytics professional with a robust background in leading digital data initiatives. Currently serving as the Digital Data Lead at DNB since November 2025, Alexander previously held key positions as Digital Analytics Lead at Gjensidige and Digital Analytics Manager at Arena Data. With a strong focus on digital analysis and best practices, Alexander has developed extensive expertise in tools such as Adobe Analytics and Google Analytics, and has actively contributed to projects involving KPI definition, data visualization, and digital marketing strategies. Alexander's career began in IT support at Økonomisk Literatur AS, followed by a role as Digital Analysis Specialist at SpareBank 1 Utvikling, emphasizing competence development in the field. Alexander is also a member of INMA's web analytics professional group since 2011. Alexander holds a degree from The Norwegian School of Information Technology.
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