Brian Smith

Brian Smith has extensive experience in marketing and communications. Brian most recently worked at Doble Engineering Company, where they held the position of Director of Marketing Communications. In this role, they managed all digital demand generation initiatives, including marketing automation, content marketing, lead nurturing, and email marketing. Brian also measured, analyzed, and reported on marketing data for campaign effectiveness and provided strategic recommendations for optimization and improvement.

Prior to their role at Doble Engineering Company, Brian served as the Marketing Director at Scrum.org, where they developed and launched strategic content marketing initiatives and promotions for product lead generation. Brian also played a key role in accelerating brand awareness through industry relations, events, website, social media, and advertising. Brian worked closely with Product Owners to integrate customer needs into product strategy and optimized campaigns based on market insight and metrics.

Before Scrum.org, Brian worked as the Director of Marketing at IntelliChief LLC, where they managed and developed marketing staff, the corporate website, intranet, and branding. Brian also conducted demand generation campaigns and created all marketing assets such as copy, graphic design, and presentations.

Brian has held various marketing roles throughout their career, including Director of Marketing at Infinata (a Pearson Company), E-commerce Marketing Program Manager at PTC, and Internet Marketing Manager, Website Manager, Webmaster, and Internet Editor/Copywriter at Ipswitch, Inc. Additionally, they started their marketing career as a Marketing Assistant/Copywriter at Artech House and later as a Marketing Assistant at Little, Brown and Company.

Brian Smith holds a Bachelor of Arts (BA) degree in Politics from Ithaca College. Brian has obtained several additional certifications throughout their career, including the Google Analytics Individual Qualification from Google in August 2018, the Hootsuite Platform Certification from Hootsuite in March 2017, the Professional Scrum Product Owner I (PSPO I) from Scrum.org in December 2013, the PMC-II from Pragmatic Marketing in August 2013, the Professional Scrum Master I (PSM I) from Scrum.org in January 2013, Management Skills from Linkage, Inc. in February 2002, and Management Training from the American Management Association in June 2000.