Justin Lacob

Justin Lacob is a six-time Emmy-nominated producer, executive, and content strategist who currently serves as the President and Co-Founder of XTR and DOCUMENTARY+ and the Head of Development at Asteria Film Co. Since 2019, Justin has contributed as Co-Founder and Head of Development at XTR, where they have executive produced notable projects such as "Playing Fields" and "The Territory," which won a Peabody and received multiple Emmy nominations. Previously, Justin held key roles at Spike TV and Paramount Network, where they played a significant part in transforming content strategy and achieving record-breaking ratings. Justin earned a BA in American Studies from Wesleyan University in 2002.