Sergey Kuznetsov

Sergey Kuznetsov is an experienced marketing professional with a strong focus on customer relationship management and direct marketing. Currently serving as a CVM Manager for International Master Franchise at Dodo Brands, Sergey has successfully implemented CRM strategies across multiple countries, enhancing engagement and customer retention. Prior roles include Customer Relationship Management Consultant at MFO Bistroden'gi, where Sergey improved client retention by 10% through personalized approaches, and Direct Marketing Manager at IDF Eurasia. Sergey also holds a Master’s degree in Management from the Graduate School of Management at St. Petersburg State University and a Bachelor's degree in Corporate Management from the Russian Academy of Public Administration.