Carolina Pérez

Carolina Pérez has a diverse work experience in the field of digital marketing. Carolina is currently working as the Head of Marketing at doinGlobal since November 2020. In this role, they are responsible for coordinating the marketing area and analyzing and achieving marketing goals. Carolina also supervises communication and design and leads strategic content planning and projects such as website restyling and brand development.

Before joining doinGlobal, Carolina worked at Romero Victorica from June 2019 to October 2020 as a leader and digital cell coordinator. Carolina'sresponsibilities included digital media planning and analysis for Hiper Libertad and Paseo Libertad at a national level, managing platforms such as Facebook Ads, Google Ads, and Google Analytics. Carolina also optimized websites and maintained the e-commerce store for Hiper Libertad.

From March 2018 to April 2019, Carolina worked as a Digital Marketing Analyst at Media Interior. Carolina'srole involved national online media planning and implementing digital campaigns using Facebook Ads and Google Ads. Carolina also provided reporting using Google Analytics and Facebook Analytics.

Carolina's previous experience includes working as the Digital Director at Rombo Velox Asociadas SA from September 2017 to March 2018. Carolina managed a team of seven professionals and was responsible for updating websites using WordPress.

Carolina also worked at Romero Victorica as a Social Media Manager from June 2016 to September 2017, where they were involved in strategic creative planning, developing national and international digital media plans, and designing marketing materials.

Carolina started their career as a Social Media Manager at Agencia MATE from February 2015 to June 2016. Carolina'sresponsibilities included strategic planning, digital media plan development, and designing marketing materials.

Overall, Carolina Pérez has accumulated valuable experience in various aspects of digital marketing, including strategy development, media planning, campaign implementation, and team management.

Carolina Pérez has a diverse education history. In 2008, they enrolled in Universidad Empresarial 'Siglo 21' and completed a five-year Bachelor's degree in Advertising in 2013. In 2014, they pursued a Diploma in Social Media and Digital Communications at the same university. After a break, in 2020, Carolina joined Coderhouse where they studied UX/UI Design. Carolina completed this program in February 2021 and obtained a certification in the same field. Lastly, in 2021, they attended Crehana and completed a Professional Higher Degree in UX Writing & UX Editing.