Kate Blalock is a Sr. Manager of Strategy & Insights at Dollar General, where they lead analyses of a $26M advertising portfolio and design data-driven marketing campaigns. With a Master's in Business Administration specializing in Data Analytics, Kate has a strong passion for transforming data into actionable insights that drive revenue growth and optimize marketing strategies. Previously, they served as a Compliance Auditor at Western & Southern Financial Group and a Paralegal at Freking & Betz, LLC, developing skills that enable effective project management and cross-functional collaboration across various industries. Kate has also held leadership roles, such as Vice President and Marketing Chair at Ault Park Advisory Council, where they significantly increased membership revenue and brand awareness.
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