Elsa Rafen

Elsa Rafen possesses a robust background in marketing and brand management, with significant experience across several prominent companies. From July 2006 to January 2007, Elsa worked as an Analyst in Fixed Income Reporting at Lehman Brothers. Subsequently, key roles included Senior Marketing Project Manager at Dometic starting March 2025, Global Marketing Manager for Partnerships & Communications at The Absolut Group from March 2023 to December 2023, and various positions at The Absolut Company, notably as Global Brand Manager for Malibu Rum. In these roles, Elsa successfully spearheaded innovative brand strategies and high-profile campaigns that garnered substantial media recognition and awards. Elsa's educational qualifications include a BSc in Business Administration from the University of Bath, a degree in Digital Marketing in an AI World from London Business School, and training in Design Thinking from the Hasso Plattner Institute.