Beth van Helden

Beth Van Helden serves as the Marketing Operations Manager at Donaldson since October 2012, bringing expertise in web analytics and digital marketing strategy. At Donaldson, Beth has been instrumental in implementing Adobe Analytics across public-facing and e-commerce websites, establishing KPIs, and providing actionable insights through dashboards and reports. Prior to this role, Beth held positions as Digital Content Manager and Sr. Web Analytics Strategist, leading significant projects like the content migration to Adobe Experience Manager. Beth's previous experience includes a tenure at Datacard Group from 2000 to 2012, where responsibilities ranged from web marketing strategy and email campaign development to SEO implementation and social media marketing initiatives. Educational qualifications include a Bachelor's Degree in Journalism and Political Science from the University of Iowa and a Digital Marketing Certificate from the University of St. Thomas.