Sarah McLaughlin

Sarah McLaughlin (nee Todd) is an accomplished marketing professional currently serving as the Director of Marketing for HSI Donesafe since February 2025. Sarah also chairs the Equalities, Diversity & Inclusion Workstream for the Digital Economy Skills Group at Skills Development Scotland, demonstrating a commitment to driving inclusivity. Previously, Sarah held the role of Vice President of Growth and Marketing at Krucial, where responsibilities included developing and executing global marketing strategies that significantly enhanced brand recognition and lead generation. Earlier experience includes positions such as Global Marketing Manager at Evotix, Market Campaigns Manager at PwC, and various marketing roles at notable organizations like Tesco Bank and National Australia Bank. Sarah holds a 1st Class (Hons) degree in Marketing from the University of Strathclyde and a Bachelor of Arts in International Marketing from Hong Kong Baptist University.