Samia Berbiche is a skilled UX and Experience Designer with extensive experience in leading design initiatives for notable global brands across various industries, including retail, environmental NGOs, fast food, and robotics. Currently serving as a UX Designer at TBWA Paris since July 2022, Samia has delivered impactful user-centered solutions and led several successful projects, including a gamified donation experience for WWF that earned a Cannes Lion award. In addition to professional roles, Samia actively contributes to the UX community as a volunteer with Hexagon UX in Paris, focusing on empowering women and non-binary individuals through mentorship and events. Educational credentials include a Master's in Strategy and Management of Communications and an MBA in Strategic Planning from prestigious institutions, supplemented by a UX Design certification from General Assembly.
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