Libu Samuel

As the Digital Marketing Manager at Dotsquares, I bring over a decade of experience in driving digital excellence and strategic growth. My expertise spans Technical SEO, On-Page & Off-Page Optimization, and Social Media Management, underpinned by a strong proficiency in data analysis tools such as Excel, Google Data Studio, Google Analytics 4, and Tableau. I adeptly manage tracking tags via Google Tag Manager, craft dynamic dashboards in Google Looker Studio, and optimize campaigns across Google Ads, Facebook, and Instagram.

In my role, I spearhead the development of comprehensive marketing strategies and act as a strategic planner, seamlessly integrating AI technologies to enhance targeting, personalization, and overall campaign performance. I excel in data analysis, utilizing advanced techniques to extract insights and drive data-driven decisions that maximize ROI. By collaborating cross-functionally, I ensure our marketing initiatives align with business objectives, delivering impactful results. My commitment to effective client communication ensures transparency, regular performance updates, and strategic recommendations that drive success.