Wilbert Baan is a seasoned design professional with extensive experience in product design and user experience across various industries. Currently serving as the Director of Product Design at TIER-Dott since November 2021, Wilbert leads initiatives to enhance micro-mobility services in Europe. Previously, as Product Lead Design at Just Eat Takeaway.com, responsibilities included overseeing User Experience, UX Research, and UX Writing. Wilbert held the position of UX Manager at KLM Royal Dutch Airlines, focusing on mobile app product strategy and user experience, and co-founded Somehow Amsterdam, where design and product strategy were pivotal for various applications. Earlier experience includes a role as Senior Interaction Designer at de Volkskrant, where efforts improved the key news platform's usability. Academically, Wilbert holds a Master of Arts in European Media from The Open University and a Bachelor's Degree in Digital Media Design from HKU.
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