JJ Maxwell is a technology executive and entrepreneur who is the CEO of Double (2023–Present), bringing Zero Expense Ratio indexing investing to the world. They previously co-founded Jetfuel (2018–2021) and Real Labs (2016–2018) and served in leadership and technical roles at Liftoff Mobile as CTO (2021–2023) and as a Data Scientist at Remind (2015–2016) and Facebook (2013–2015). Jetfuel was acquired by Vungle in 2021, and Vungle merged with Liftoff shortly after. They are pursuing an Engineering, Mechatronics degree at the University of Waterloo and are attending Lakefield College School as a high school student.
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