Hui Chen

Hui (Jean) Chen is a marketing analytics professional with six years of experience focused on data-driven decision-making across SaaS and banking sectors. They led B2B reporting and analytics for a $10M+ digital campaign at a SaaS company, achieving a 300% increase in annual sales through innovative product launches. Hui has held various roles at Omnicom Media Group, including Marketing Science Associate Director, where they oversaw multi-million-dollar marketing campaigns and developed advanced data analysis. Currently, they serve as a Senior Client Insights Analyst at DoubleVerify and are pursuing a Bachelor of Business Administration in Marketing at Guangdong University of Foreign Studies.