Iddo Shai is an accomplished product management professional with extensive experience in the digital media and advertising sectors. Currently serving as the Sr. Director of Product Management for Performance Measurement at DoubleVerify, Iddo leads the DV Authentic Attention™ product, a pioneering solution for real-time advertising measurement. Prior experience includes directing the product management for Kaltura’s OTT backoffice, where significant enhancements were made, including the development of over 80 new APIs and a new UI framework. Iddo has also held roles at BabyFirst TV, Crackle.com, and Channel 10 Israel, showcasing a strong track record in launching innovative products and managing high-performing teams. Iddo holds an MA in Communication Management from the University of Southern California and a BFA in Film and Television Studies from Tel Aviv University.
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