John Ross is a seasoned professional in product strategy and management, currently serving as Sr. Director of Product Strategy at DoubleVerify since January 2020, where responsibilities include leading Connected TV initiatives, engaging with industry stakeholders, and guiding product development based on market insights. Prior to DoubleVerify, John held roles at Xandr and Nucleus Marketing Solutions, focusing on strategic planning and operational management in advertising and technology sectors. John's earlier experience at Viacom encompassed various managerial positions in strategy and product operations, contributing significantly to revenue growth and partnership development. In addition to a successful consulting background at Deloitte, John holds a BS in Computer Information Systems from Bentley University.
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