Laura Desmond is the Chief Executive Officer of Smartly, where they leverage expertise in business strategy, marketing, and software as a service to drive innovation and growth. With a background that includes over a decade as the CEO of Starcom Mediavest Group, they were pivotal in the company’s digital transformation and the formation of Publicis Media. Laura founded and leads Eagle Vista Partners, enhancing their understanding of digital marketing and the SaaS landscape, and serves on the boards of Adobe and DoubleVerify. Additionally, they work as an Operating Partner with Providence Equity Partners, focusing on strategic initiatives that refine business models and drive operational scaling. Laura holds a BBA in Marketing from the University of Iowa’s Henry B. Tippie College of Business.
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