Lianne Barney

Lianne Barney is a seasoned marketing professional specializing in programmatic strategies with extensive experience in digital media. Currently serving as a Senior Programmatic Contextual Strategist at DoubleVerify since June 2021, Lianne focuses on enhancing the quality and effectiveness of digital advertising for prominent brands. Prior to this role, Lianne worked as an Account Manager - Programmatic at MightyHive, where responsibilities included client education and campaign performance analysis. Lianne's career also encompasses a role as a Digital Media Specialist - Programmatic at Centro, where data-driven strategies were developed to optimize client campaigns. Earlier experience includes positions at ICON International, Inc., and marketing internships, providing a solid foundation in digital marketing and analytics, underscored by a Bachelor of Science degree in Marketing with a concentration in Digital Marketing & Analytics from the University of Connecticut School of Business.