Markus Duffin serves as the Head Field Readiness & Enablement at DoubleVerify since January 2024 and is the founder and Executive Sales Coach at Alleva Sales Consulting, where guidance is provided to sales leaders on value-driven customer conversation methods and MEDDPICC qualifications. Previous roles include Strategic Accounts at XFactor.io, Strategic Account Director at WorkBoard Inc., and Partner at Force Management, where significant revenue growth and strategic account expansion were achieved. As co-founder and CRO at Blue Rocket, Inc., Markus led substantial annual growth, while earlier ventures include founding Northpoint Direct Response and leading U.S. Digital Strategy at Proxicom. Educational credentials consist of a Master's degree from Uppsala University in International Politics & Mass Media and dual Bachelor's degrees from California State University, Chico in International Relations and Instructional Design.
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