William Burghes serves as the Head of Professional Services for Rockerbox, where they provide consulting and advisory services on multi-touch attribution and experimental design. With extensive experience across various B2B and B2C sectors, including travel, automotive, and finance, William specializes in performance measurement and analytics. Previously, William held leadership roles in strategy and analytics at Tough Mudder Inc, Forsman & Bodenfors, and various financial institutions. They earned an MSc in Economics and Philosophy from The London School of Economics and Political Science.
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