down·load /ˈdaʊnˌloʊd/ 
verb 
to transfer information from one place to another.

Every conversation, every piece of content, every brand interaction. It's just a transfer of information from one place to another. The question is whether it lands. 

Whether someone actually receives it the way it was meant to be received.

Everything is received before it's understood. A logo, a 30-second video, a landing page, a first impression.

Download was created because we like that moment. The space between someone encountering a brand and deciding whether they care.

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