Dr. Martens
Simon Mueller is a seasoned professional in retail expansion and real estate, currently serving as a Regional Expansion Manager at Dr. Martens plc since April 2024. Prior roles include Retail & Real Estate Consultant at Places+Spaces and Lead Advisor for Real Estate at NIO, where responsibilities spanned from strategic market expansion to lease negotiations. Simon’s extensive experience includes managing a portfolio of 56 retail stores at VIU Eyewear, leading expansion initiatives, and overseeing construction projects. A former Expansion Manager at Blue Tomato GmbH, Simon was instrumental in driving store growth across multiple European markets and managed significant corporate projects. A Master of Arts holder in International Marketing from FH Campus 02, Simon has also contributed to marketing and social media strategies in various roles throughout a diverse career that began in retail management.
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Dr. Martens
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Our now-iconic footwear started when the first air-cushioned sole technology was designed by two German inventors: medical doctor, Dr. Klaus Maertens and engineer Herbert Funck. But while our sole technology may be German, our soul is undeniably British. British shoe-makers, R Griggs and Co, bought the rights to that air-cushioned sole technology. R Griggs & Co anglicised the name to “Dr. Martens”, designed an outsole and boot for British workers and the 1460 boot was born. Dr. Martens footwear was designed to look new with its modern air-cushion comfort so R Griggs & Co added the iconic yellow stitch, the grooves, the two tone side sole and the black and yellow heel loop. These new boots were sold to workmen. But fate intervened. Dr. Martens may have been made for industry but, as it turns out, they were destined for the stage. Subverted early on by subcultures, they paved the way for a new kind of rebellious self-expression. From the punks of 70s London to the grungers of 90s Seattle, Dr. Martens boots have always stood with those who dare to be different. Subcultures may fade out and evolve but our alternative spirit is a constant. And as for what the future holds? We have offices in London, Northampton, Paris, Düsseldorf, Portland, across Asia and an ever-expanding global retail portfolio. We have the respect of big-name fashion giants – think Supreme and Yohji Yamamoto – enabling us to engage in exciting partnerships season after season. We want to mean something to everyone who laces up our boots: from the first-timers to the Docs boots veterans. Do you have what it takes to help us? We need ambitious, passionate, people – with rebel fire in their hearts.