Simon Mueller

Simon Mueller is a seasoned professional in retail expansion and real estate, currently serving as a Regional Expansion Manager at Dr. Martens plc since April 2024. Prior roles include Retail & Real Estate Consultant at Places+Spaces and Lead Advisor for Real Estate at NIO, where responsibilities spanned from strategic market expansion to lease negotiations. Simon’s extensive experience includes managing a portfolio of 56 retail stores at VIU Eyewear, leading expansion initiatives, and overseeing construction projects. A former Expansion Manager at Blue Tomato GmbH, Simon was instrumental in driving store growth across multiple European markets and managed significant corporate projects. A Master of Arts holder in International Marketing from FH Campus 02, Simon has also contributed to marketing and social media strategies in various roles throughout a diverse career that began in retail management.