Abby Benton

Abby Benton is an experienced marketing professional with a strong background in retention and monetization strategies. Since August 2017, Abby has held progressively senior roles at DraftKings Inc., currently serving as Senior Manager, leading a team focused on optimizing marketing automation processes and personalized communications to drive revenue. Prior positions at DraftKings included Manager and Specialist roles, where Abby developed and executed CRM lifecycle marketing strategies. Earlier career experiences include roles as a Media Platforms Specialist at MyWebGrocer, and various positions at Wayfair and Linckia LLC, as well as internships at FingerPaint Marketing and EatingWell Media Group. Abby holds a BA in Economics, Management, and Business from Skidmore College and has further education from the University of Westminster.