Alex Johnson is an experienced marketing professional specializing in brand partnerships and integrated marketing strategies within the sports industry. Currently serving as an Integrated Marketing Specialist at DraftKings Inc. since August 2022, Alex previously held the position of Regional Partnerships Associate at NESN, supporting iconic teams such as the Boston Red Sox and Boston Bruins. Alex's background includes managing sports sales for Effectv: Comcast Advertising, where responsibilities involved expanding business across various professional and college sports in New England. Earlier experience includes serving as Marketing Manager at USA World Media, focusing on collegiate and amateur athletic programs, and demonstrating leadership as a captain of the Boston College Women's Soccer team. Alex holds a Bachelor’s Degree in Political Science and Government and a Master’s Degree in Sports Management, both from Boston College.
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