Daniel Kalo

Daniel Kalo is a Growth Marketing Associate at DraftKings Inc., specializing in both paid search (SEM) and organic search (SEO/ASO) since February 2021. Responsibilities include managing performance marketing campaigns, executing bidding strategies, optimizing ad content, and analyzing data from various analytics platforms. Daniel has also overseen the App Store and Google Play Store listings, ensuring adherence to guidelines and optimizing content for better visibility. Prior experience includes roles at Granite Telecommunications as a Premier & Government Account Analyst, where upselling strategies were implemented, and an internship with the New England Revolution focused on analyzing sports leagues and customer support. Daniel holds a Bachelor's degree in Finance and Sports Marketing from Suffolk University and is currently pursuing a Master of Science in Computer Science at Northeastern University.