Michael LoPreto is a UX researcher at DraftKings Inc., where they utilize their inquisitive nature and empathetic approach to solve user problems. With a background in sales, they previously held roles as a UX Researcher and Designer for a residential real estate client and as a Sales Planner at Scripps Networks Interactive. Their career transitioned from sales to UX design, where they applied storytelling and analytical skills to enhance user experiences. Michael holds a B.S. in Communications and Psychology from the University of Miami, earned in 2011.
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