Pia Aliperti

Pia Aliperti is a Brand and Content Director currently leading content marketing for Jackpocket, the top lottery app in the U.S. With a creative and data-driven approach, they have developed high-performance content campaigns that support brand, acquisition, retention, and business development goals. Pia has held various positions in content and brand strategy, including Director of Content at Jackpocket and Managing Editor at Taylor & Francis Group. They began their career in academia, teaching English and professional writing at multiple institutions while also contributing as a book reviewer for Publishers Weekly. Pia holds a Bachelor of Arts in English from the University of Pennsylvania.