Sam Peterson

Sam Peterson has extensive experience in sportsbook operations and marketing, currently serving as a Senior Sportsbook Operations Associate at DraftKings Inc. since November 2022. Prior to this role, Sam held positions at PointsBet, managing sportsbook operations and enhancing user acquisition. Sam's marketing background includes roles as a Marketing & Communications Coordinator at Ali Group and as a Marketing Specialist at Detour Sunglasses, where skills in digital marketing, social media management, and data analysis were developed. Education includes a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison and a semester exchange in Marketing Communications at Massey University.