Candy Soo is a brand and content marketing leader currently serving as the Director of Content Marketing at Draftwise since 2025. From 2021 to 2025, Candy held the position of Marketing Director at PureWeb, where they drove marketing contributions to revenue and spearheaded a complete brand overhaul. Previously, Candy founded Liberal Arts Fashion Inc. and worked as a Senior Writer at Aritzia, establishing the Copywriting department and brand tone of voice. Candy earned a Bachelor of Science in Film from Boston University in 2004 and has a diverse background in both B2B and consumer marketing, specializing in strategic storytelling and content creation.
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