Xi Chen

Xi Chen currently serves as the General Manager at Dragon Rouge since February 2023. Prior experience includes holding the position of Senior Client Director for Greater China at Landor & Fitch from August 2019 to October 2022, and serving as a Senior Brand Marketing Manager at 美团点评 from September 2018 to May 2019, focusing on brand strategy and marketing activities. Xi Chen also worked at Landor from January 2013 to August 2018, progressing from Branding Consultant to Senior Client Manager, demonstrating expertise in brand strategy development and project management for key accounts. Previous roles include Business Development Executive at C Cubed Media and an internship at Interbrand. Academic qualifications include a Master of Science in Media, Communication and Development from The London School of Economics and Political Science and a Bachelor's degree in Communication and Advertising from Nanjing University.