DramaWave
DramaWave, launched by Kunlun Wanwei in September 2024, is an overseas short-form drama platform designed to deliver high-quality, serialized content to global audiences. The platform monetizes through subscriptions and per-episode purchases, complemented by an ad-unlock model that serves different tiers of user demand. With a strong focus on original productions and social distribution, DramaWave attracts younger viewers through a diverse slate of in-house titles and amplifies its reach through a global social media presence across Instagram, TikTok and YouTube.
Leveraging advanced AI technologies such as multi-language subtitles and dubbing, DramaWave enhances both global accessibility and personalized recommendation experiences. Since launch, the platform has grown rapidly: as of Q3 2025, it has surpassed 10 million monthly active users and 30 million cumulative downloads. It has ranked among the top three overseas short-form drama apps by revenue and, in markets such as South Korea, has at times reached the top of the download charts ahead of major video platforms, underscoring its global competitiveness.
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FreeReels
FreeReels, launched by Kunlun Wanwei in November 2024, is a free, ad-supported short-form drama platform. It targets large user bases in emerging markets such as Southeast Asia and Latin America, offering a diverse catalog of short-form drama content with zero paywall and generating revenue primarily through advertising. Benefiting from this model, FreeReels has achieved strong, rapid user growth, with its latest monthly active user count exceeding 15 million.
In price-sensitive markets including Indonesia, the Philippines, Mexico and Brazil, FreeReels is expanding quickly and has built a substantial user base, validating the attractiveness and scalability of the “free + ads” short-form drama model globally. FreeReels is becoming a major traffic and growth engine within the company’s overseas content ecosystem.

DramaWave

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