Stan Smolyar

Stan Smolyar has a diverse work experience spanning over 16 years. Stan currently holds the position of Head of Brand at Drax Group, a role they assumed in April 2023. Prior to this, Stan worked at McCarthy & Stone as the Head of Brand from December 2020 to December 2022, where they successfully led a complete rebranding campaign and achieved significant improvements in brand familiarity and attribution.

Before joining McCarthy & Stone, Stan held various positions at Chivas Brothers from January 2017 to December 2020. Stan started as a Senior Global Brand Manager, driving the share of non-core products and significantly increasing the brand's market share. Later, they joined the newly created Core and Breakthrough Innovation team and successfully led several high-priority projects.

Stan began their career at PepsiCo in 2013, where they held the roles of Senior Regional Brand Manager and Brand Manager. During their time at PepsiCo, they played a key role in launching and managing various energy drink brands and spearheading successful marketing strategies.

Stan's early career includes working at Unilever as a Brand Development Executive and at Lowe Adventa in different strategic planning roles.

Overall, Stan Smolyar has built a strong expertise in brand management, strategic planning, and successful rebranding campaigns across various industries, demonstrating their ability to drive business growth and achieve positive results.

Stan Smolyar's education history is as follows:

In 2004, they began their Bachelor's degree in Sociology at State University — Higher School of Economics. Stan completed their Bachelor's degree in Sociology in 2008.

From 2008 to 2010, they pursued a Master's degree in Economical Sociology at State University — Higher School of Economics.

In 2019, they enrolled in a program called "Mastering Digital Marketing: SEM, SEO, Social Media and Beyond" at the London Business School. Stan completed this program in 2020.

In addition to their formal education, Stan Smolyar has obtained several certifications. In 2019, they completed the "Fundamentals of Digital Marketing" certification from Google. In 2020, they obtained the "Become a Marketing Specialist" certification from LinkedIn. Stan also completed the "Mastering Digital Marketing: SEM, SEO, Social Media and Beyond" certification from Emeritus in the same year.

Furthermore, in 2018, they completed the "Innovation Management" certification from Coursera, and the "Design Thinking for Innovation" certification from Coursera. In 2019, they obtained the "WSET Level 2" certification from the Wine & Spirit Education Trust.

Most recently, in 2020, they completed the "Design Thinking Fundamentals" certification from Design Thinkers Academy London, and in 2023, they obtained the "Design Thinking Facilitation" certification from the same institution.