Matthew Simms MBA has extensive experience in retail management, currently serving as Head of Retail and Divisional Manager at Dreams since July 2021. Prior experience includes a significant tenure at Dixons Carphone from February 2011 to July 2021, where roles included Regional Manager and Store Director, with operational oversight for Currys / PC World stores in Ireland. Matthew has demonstrated strong leadership abilities, successfully managing large flagship branches and teams up to 100 employees while ensuring profitability and high standards of customer care. Earlier career achievements at Phones4u included accountability for branch management and achieving sales targets while supporting staff development. Matthew holds an MBA from the University of Chester and has a solid educational background from Kingsway High School.
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